Tips on how to be Kawaii
Saturday, August 23rd, 2008Since the 1970s, cuteness (可愛さ kawaisa?) has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms。For a clothing label trying to crack Asia’s burgeoning teen fashion industry, business these days boils down to the quest for kawaii. Asian teenagers tend to wear today what Japanese teens wore [...]
